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  • Writer's pictureNick Kalra

local-e's Market Research Unveils Key Trends in Boutique Shopping and Online Consumer Behavior

A person shopping online

In a city as dynamic as New York, staying ahead in the fashion industry means understanding the pulse of the market. At local-e, we've conducted extensive market research to grasp the evolving trends in boutique shopping, online consumer habits, and the importance of express shipping. Our findings reveal fascinating insights into the preferences of today's discerning shopper.

Browsing Habits for Boutiques Our survey indicates that New Yorkers are deeply invested in boutique shopping. Approximately 29.3% of respondents browse for apparel daily, signaling a strong, ongoing engagement with fashion, particularly boutique and unique fashion offerings. This highlights an opportunity for local-e to cater to this frequent browsing habit by showcasing diverse, local boutique collections.

Online Shopping Frequency The shift to online shopping is more evident than ever. Our data reveals varying frequencies in online purchases, with a significant portion of consumers buying online once to twice a month.

The Role of Express Shipping Express shipping is a critical factor in purchase decisions for a vast number of consumers. Our research finds that the promise of quick delivery, such as local-e's one-hour delivery model, plays a significant role in influencing consumer choice, meeting the demand for convenience and immediacy in the bustling lifestyle of NYC. 75% of consumers mentioned that express shipping plays a factor in there

Sustainability: A Core Consumer Value Sustainability in fashion is no longer optional; it's a necessity. Close to 53 million online mentions relating to sustainability and fashion in 2022 underscore its growing prominence (Source: "The Big Fashion Industry Trends for 2023" by Brandwatch, 2023)​​. local-e’s commitment to featuring sustainable brands caters to this consumer demand, bridging the gap between eco-conscious consumers and ethical fashion choices.

Influencer Impact on Purchasing Decisions In today's digital landscape, influencers wield significant influence over consumer choices. With 30% of consumers swayed by influencer recommendations, local-e recognizes the importance of collaborating with influencers to promote boutique fashion and sustainable choices, tapping into this powerful marketing avenue (Source: "Top Shopping Trends of 2023 & How They've Changed" by HubSpot Blog, 2023)​​.

Quality and Price in Consumer Preferences Balancing quality and price is crucial in the current market. While price is a major factor, with 78% of Gen Z and 74% of Millennials considering it important, the quality of products also holds significant sway in purchasing decisions. This finding is a call for boutiques on local-e to balance these aspects effectively to meet consumer expectations (Source: "Top Shopping Trends of 2023 & How They've Changed" by HubSpot Blog, 2023)​​.

Our market research at local-e provides invaluable insights into the habits and preferences of New York's fashion-forward consumers. From the importance of boutique browsing and online shopping frequency to the critical role of express shipping and sustainability, we're equipped to tailor our offerings to meet and exceed the expectations of our customers. Join us at, where fashion is not just a purchase but an experience that resonates with the lifestyle and values of modern New Yorkers.


  • local-e primary research and survey

  • "The Big Fashion Industry Trends for 2023" by Brandwatch, 2023

  • "Top Shopping Trends of 2023 & How They've Changed" by HubSpot Blog, 2023

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